Why Did You Decide To Launch Your Firm?

I have worked with clients for the span of my entire 18 years of financial experience but mostly from a corporate environment. For example, I am an expert in exchange-traded funds (ETF) having worked for industry-leading asset management firms. During that time, I won a STEVIE Award for my work with clients. 

However, I felt I was missing something. I wanted to work more closely with clients but without the typical constraints and sales culture you may find in other firms for someone in my role as a wealth advisor. My path to launching my boutique practice is different than most. I didn't come from the sales background many others have. Instead, I come with an institutional investment product knowledge experience. You have to check 'under the hood' to assess if something is intended to work as you think it is. My 16+ years in exchange-traded funds (ETF) experience plus first-hand experience working on Wall Street during 2008 has equiped me well with a strong emphasis on the importance of how we guide investments for our clients and the fiduciary care to do what is in their best interest.

I am an idealist at heart so I wanted to create a client experience where the focus is on the relationship and solving problems. I get the most joy from helping to solve problems or making the complex feel not-so complex anymore.

So I launched Investably LLC with the goal of creating a positive impact by helping people to be purposeful, strategic, and tax-efficient with their money. 

I am here to serve people interested in a trustworthy, ethical, caring, and kind person to help them make life’s big decisions.

What Do You Think Makes You Different? 

Aside from the obvious? Recent studies from Knight Foundation showed that only a total of 1.4% of assets are managed by women and minority-owned firms. I’m both so what % do you think I make? Ha-ha.

Seriously, what I think makes me different is simply my life view which translates to how I treat people.

I operate from a philosophy that the value of our life is more than our net worth and our balance sheet but rather the memories we create, the experience we share with loved ones, and the impact we want to make. So when I meet new potential clients, I am most interested in learning about their big dreams they’d want to create for themselves and others.  And I bring my passion to helping them fulfill that dream into my work.

Why Did You Get Into Wealth Management?

I am the daughter of really hard-working immigrants. In our case, I grew up understanding firsthand what it meant to not have the benefits of generational wealth, of passed-down knowledge, and objective advice on financial planning and investments.  

Additionally, in our surroundings, I saw the impact that a lack of workplace benefits and retirement solutions would have on families and their future.

In doing so, this experience created in me a passion for developing a deep understanding of what generates wealth, how to keep it, and also to share knowledge with others to improve their financial well-being.  Because I’ve seen firsthand the costly and long-lasting repercussions that ill-informed decisions can make on a family.

For that reason, I was 'that' teenager creating cashflow budgets, trading stocks, mapping out early retirement and real estate acquisition strategies, and opening a retirement account at 19. No surprise I pursued a career in investments and wealth planning.

What Do You Love About The Clients You Work With?

I love that I get the honor of working with people that are first or second generation in their family to go to college, start a business, or join the corporate ranks. I get to work with inspiring women that are breaking news grounds in their respective fields and maintaining a sense of purpose and balance in their lives. Myself being someone that can relate to their experience and what they needed to do as an overachiever to pursue their dreams, it makes me purposeful in our approach to preserving and protecting what they have built and are continuing to build.

I also share with my clients a desire to live an extraordinary life for yourself and your family. They succeed at home and professionally and want trusted guidance that their financial affairs are being handled in their best interest. They've worked too hard for it not to be.

Have overcome great adversity to amass more money than they thought possible and want trusted professional guidance.

I love that my clients have a joy for living. They want to retire comfortably, while providing for others.  They want to fully enjoy everything they've worked so hard for and understand the need to protect their assets so the next generation has a leg up.

At the end of the day, I appreciate that my clients value having a boutique experience that is thoughtful and purposeful because I want them to know that their values and dreams matter and are actually seen as the beautiful human spirit they are, rather than just one out of thousands of clients elsewhere.

How Do You Determine The Best Solutions for People?

First of all, what would be consider the best solution for one client would not necessarily be the best solution for another client.

Solutions for me really begin with understanding the client, their situation, their goals, where are they now, where are they trying to get to, what are the things they haven’t considered and need to, etc.  Essentially, what is the purpose of their lives? Therefore, what is the purpose of their money?

I see each client money situation as a puzzle and I am trying to put all the pieces together to help them create a beautiful masterpiece by having all the pieces interconnected and working with each other. 

To help with that, aside from my 18 years of financial experience, I have invested heavily in modern technology that supports our data-driven approach. In addition, I collaborate with experts across fields where needed and use industry-leading research, tools, and products to curate the optimal solution.

I serve my clients as the so-called ‘captain of the ship’, I have access to an exclusive institutional specialist teams of CFAs, tax and estate specialists, charitable specialists, that I collaborate with on more complex situations, more typical of clients with $1 million+ in investable assets such as a big expected windfall from the sale of a business, stock options, etc.

Ultimately, you let the research analysis and data speak and align with the client’s purpose. But it’s got to make sense for the specific client. There’s an art & science to this.

How Are You Compensated?

My compensation is transparent and I earn a fee for my services from the client.  As an independent firm, I am not beholden to any fund family or company. 

I do in-depth planning work upfront with any new client so we assess a one-time flat fee for that service.

Afterwards, clients pay me an annual flat fee for ongoing advisory and management services, which is split into monthly payments. The annual fee is based on a percentage of the total household assets under management. 

What is your favorite quote?

“Life is not a dress rehearsal”. 

This quotes reminds me the importance of living with intention and purpose.  To make the most out of my life because the one thing we cannot buy back, no matter how millions someone has, is our lifetime. 

All the more reasons that I see the importance of being intentional with money, such as having a solid financial plan and investments to support your life goals, so you can have flexibility and control to design your life.

Briefly, What Are Some of Your Credentials? 

I am an award-winning financial professional with 18 years of experience, including 14-year specialty in exchange-trade funds (ETF).  I am licensed Series 65 Investment Advisor, Series 7, 63, and the Series 24 General Securities Principal. I am a proud alumni of New York University with dual Bachelor of Arts degrees.

I previously served on the board of a children’s non-profit for over 8 years as well and understand the importance of good stewardship for both private wealth and non-profits.

I currently serve as a financial expert on ComercioTV’s closing market bell show, the first and only US 24/7 spanish-language financial news network.

What Do You Do When You Are Not Working?

When I’m not helping others financially, I spend time with my life’s joy: my husband and son.

I am a mother, a wife, a daughter, a grand-daughter, a sister-in-law, an aunt, and a friend. All of these roles keep me busy and appreciative of the special role we play to support and uplift one another.

I am also a life-learner, a history buff, and wanderlust. I love traveling to faraway places to experience different cultures steeped in history and whenever possible, create new family memories on white sandy beaches. While at home, you may often find me enjoying a family movie night, enjoying something Italian, or learning something new.

Lastly, I recently co-authored Latinas100 Anthology released in the summer 2023.

What Is The Best Way To Connect With You?

Simply schedule a virtual zoom call on my calendar. I am always happy to meet new people to learn about them and we can see if it’s a good fit. 

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